Outdoor Digital Signage Benefits
Digital signage represents a smart advertising investment for any brick-and-mortar organization. Unlike traditional forms of advertising, outdoor digital signage offers unparalleled scope, effectiveness, and value.
LED Advertising Gets Results
For businesses, schools, and organizations, LED signs are one of the most effective and cost-efficient advertising methods, according to the Small Business Administration (SBA). An LED sign from LAN Display enables you to reach a large audience of potential customers right at your doorstep, often at a fraction of the cost of traditional advertising campaigns.
The advertising value is typically measured in CPM (cost per thousand impressions). In many American towns, an LED sign may cost as little as 74 cents per 1,000 impressions, while television and radio can cost over $22 and $13 per thousand impressions, respectively. Many businesses find that they can significantly reduce their advertising budgets by leveraging their LED sign effectively. Adding an outdoor digital sign is akin to establishing your own media outlet right in front of your business.
What Does This Mean for Your Organization?
Imagine your business experiences a conservative sales increase of just 5%. For many organizations, such an increase could cover the entire cost of your LED sign, including operating expenses, within just a few months. Beyond that initial period, the additional revenue can be reinvested back into your business.
Simply put, an LED sign is the most effective way to engage potential customers when they are primed to act on your message. Successful advertising strategies revolve around reaching the right audience at the right time. With a digital sign outside your business, passing traffic will see your advertisements multiple times, enhancing exposure and frequency—something that is often challenging to achieve with more costly advertising methods.
Complete Control Over Your Message
On-premise LED signs grant you full control over your messaging. Utilizing our Ignite software and EasyArt animations, you can determine your message and manage its timing. In contrast to radio or TV ads, which can take weeks to produce, an LED sign enables you to make an immediate impact by adjusting your messaging at any time.
Additional Business Objectives
Besides increasing revenue, you can utilize your LED sign to achieve various business goals, including:
- Reminding customers of your products and services
- Establishing your brand identity
- Attracting new customers
- Promoting high-margin inventory
- Recruiting new staff members
Businesses that embrace outdoor digital signage are reshaping the advertising landscape. Discover how others in your industry are leveraging LED signage from LAN Display to their advantage.
Investing in an outdoor digital sign is a proactive step toward enhancing your marketing strategy and driving growth. Experience the benefits of LED signage with LAN Display and watch your business thrive.