How to Choose an LED Sign

Selecting the right LED sign for your business is an important decision that can significantly impact your visibility and communication with customers. Your local sign company will be a valuable resource, offering product details, project management, and expert recommendations. Below are key considerations to help you refine your project requirements.

Selecting the Right Sign

Understanding how you plan to use your LED sign will influence the size, resolution, and model best suited for your location. Consider the following questions:

• Will your sign be viewed by fast-moving traffic from a distance or at close range by pedestrians and vehicles?
• What type of content do you intend to display? Will it be static images, animations, or a combination of both?
• Do you require a double-sided or single-sided sign, or will it be wall-mounted?

Technical factors such as viewing distance, traffic speed, space constraints, and zoning regulations will also affect your choice. If you are replacing a manual reader board or retrofitting an existing sign, this will impact installation considerations. The experts at your local sign company can analyze these factors to help you select the ideal sign for your needs.

Pitch, Resolution, and Viewing Distance

The pixel pitch of an LED sign effectively determines its resolution. A tighter pitch results in a higher resolution. Our models, with pixel pitches of 6mm, 8mm, and 10mm, are optimal for close viewing, while wider pitches like 16mm and 19mm are better suited for higher installations or greater viewing distances.

To estimate the required viewing distance, simply convert the pixel pitch in millimeters to meters.

What Size Sign?

Determining the appropriate size for your LED sign involves considering traffic speed, distance from the roadway, space limitations, zoning laws, and the desired content. A larger display can enhance visibility and deliver more complex messaging.

Video Capability

If you plan to showcase video content, opt for models that support full motion video with frame rates up to 60 frames per second. It’s essential to select a sign with an aspect ratio that closely aligns with your video format to ensure the best viewing experience.

Sign Content

Think carefully about how you intend to utilize your sign, as size and resolution will impact the type of content you can display. Smaller signs are generally more suitable for text and simple logos, while larger displays allow for a broader range of layouts, including logos, text, and product images. High-resolution signs are ideal for detailed images.

Multi-Channel Data

Our patented multi-channel data configuration, available on most LAN Display signs, ensures that any issues are isolated to a single module, allowing messages to remain readable. Without this feature, a single data connection error could disrupt all modules in a row, rendering the sign unreadable.

Budget

As with any significant investment, quality, features, and size will all influence the price of your LED sign. Consider the LED sign not just as a purchase but as part of your marketing strategy.

Unlike traditional advertising, LED signs provide exceptional value and ongoing returns on investment. Investing in an LED sign allows you to control your messaging without delays or costs associated with traditional ad placements. Your advertising will reach potential customers at the most opportune moments.

Many business owners opt for lower-priced, inferior products only to replace them a few months later. While the initial price may be appealing, sacrificing quality can lead to greater costs in the long run. Your investment in an LED sign is significant, so choosing a reliable product is crucial for your success.

Time to Upgrade

Over the past decade, digital displays have advanced significantly, providing better graphics, more vibrant colors, enhanced software capabilities, and improved energy efficiency. Upgrading to a newer LED sign can save you money and grant you access to innovative features. Even if you currently have an older model, upgrading can result in higher resolution, more versatile software, and improved diagnostic reporting.

Choosing the right LED sign involves careful consideration of various factors. With the right guidance and a clear understanding of your needs, LAN Display is here to help you make the best choice for your business. Let us support you in enhancing your visibility and reaching your audience effectively.